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Financial Times- 11/19
2008-11-19
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http://www.chenyuxin.com/logs/31552543.html
今日经济新闻无甚新意,小研究了一下广告,挺有意思的。
粗略统计如下:
Cover:
Intel (digital)
Inner:
1 full page: empower (job-hunting/training), Air Canada- Hongkong to Vancouver/Toronto, Global mobile awards
1/2 page: NYSE (stock exchange), Building a better Future Foundation (Finance), IMD (B-school), HSBC (Banking)
1/4 page: Port of Antwerp (port&Infrastructure), Street Child Africa (NGO), HSBC (Banking), Crisis (NGO), Vestas (renewable energy), ES+ISE (exchange), Telepresence (?), FT forum, FT-general
1/4- page: EFG International (banking), a bunch of trading market, FT, Columbia Business School (B-school), Kempinski-geneva (hotle), eSignal (financial data), Graff (Jewels)
金融机构的广告数锐减,如今只有HSBC在大规模投放广告
相应的,以前常见的高级宾馆、手表、珠宝广告也几乎销声匿迹,推知富人消费锐减,或者奢侈品行业并没有指望现在能够通过广告刺激消费,捂紧钱袋子
Job-hunting和B-school这种萧条时期的爆发户也展开了凌厉的攻势。果然,危机之中也有商机无限
FT自己的广告很多,有填补空间之嫌
年末,一如既往,各种乱七八糟的会、论坛很多,活动策划者的日子看来还很好过
NGO屡现大手笔,难道捐赠没有受到大的影响?
另外,唯一看到有点感觉的话:
Although the outlook is stamped by the global crisis, we believe 2009 to 2010 represents the buying opportunity of a generation.
The opportunity of a generation! Strongly agree. 多么希望手上有现金投资啊!可惜。







